ARTIST LOGO AND PRODUCTION COMPANY
For my artist, I will be using the simple name “Neslo”, and the song name will be Shine, mimicking the chorus lyrics, but also mimicking the ego of my song idea.
This may be the final version of my logo, however, I would like it bulkier. Check up in a few weeks to see whether I changed it. This logo will be in the first shots of the song, fading out before the 10 second mark, but not included in the diegetic scene a few seconds before.
So as mentioned previously, I did make a new logo. I felt the other one was too spacious, too bright, so (using the same template), I created a darker version of it.
After putting these two animations together, I felt much more comfortable in making the animation as one big composition, instead smaller individual ones. I separated the smile into four different parts. The main mouth structure, the tongue, the tongue details and the tongue colouring. Trying to figure out how to create a sketch-like animation for the tongue took me quite some time (since I was using my phone and not my PC), so I did that one separately (see above), but the rest of smile I felt comfortable doing in one chunk. The smile in the screengrab below goes from the fifth line to the seventh line. Each blue section is a transition, and the transitions I personally created through the resources of the app were mainly wipe ins, to make the animation seem like somebody drew it. This is also why the smile is in four different sections, because one long wipe would have been unrealistic and blocky. This way, it is much smoother and easier to imagine someone drawing it. I am very happy with the way that this turned out. This part of the animation I felt was quite straightforward, and is the first original draft, with no additional details or music.
After this section, I composed it into a video and worked into it’s smoothness. I chopped certain periods of time that we’re slowing it down and also sped up a part to continue its flow. This is not the last time I do this. At this point, I was feeling much more confident with how it was going to turn out, although I was worried it was going to be a bit too bright.
The next bit was similar to the last step, I put the composition into a new one and edited back into it, speeding the whole thing up and just cutting a little bit out to maintain that flow slightly more. Also, I took the final image of the smiling cloud and inserted it to create the ending of the video. After this I added some appropriate text (the name of the production company) and added some fade transitions to both, making sure they smoothly leave the video and nicely fade into the next set of logos. Now, the logo is really starting to come together and take shape. Here, I left it alone for a few hours and went back to it later. Luckily, the only thing I decided to add was some sound to give it some personality.
If we look at the icons on the left hand side, we will see a musical note option. This is there because I had to perfectly sync up the sketching noise, and I did this by recording me sketching in time to the animation. Because I created the sketch myself, there would be nowhere that I could find a perfect sound to overlap it, so I had to use folly to create my own. Admittedly, this took a few tries (mainly because I blinked and missed it!, but in the end I finally got it and am happy with the outcome. Furthermore, I went on to YouTube to find some royalty free intro music to overlay it and give it a smoothness like no other. To give the sketch effect some solidity, I faded the music down to 20% over it, so it didn’t ruin the effect. This worked quite well as the flow didn’t falter once and I’m pleased with the outcome.
And there we have it. The finished product. I’m very happy with this, but some alterations could be made. For example, the smile is too thin, or the eyes too think in the beginning. Once it zooms back out, it looks perfect but while so close in it looks a little odd. Also, with the way I introduced the smile, I couldn’t properly draw it in, so I had to wipe it in, so it was a little fast and didn’t give perfect verisimilitude, but it still works the once or twice an audience viewer would watch it. I think the music fits well with the audience brief, and the whole concept works perfectly. The audio matches nicely with the animation, and I think the text is simple but rounded and gives a nice tone to the image.
Also, my logo will be something like the images below, more towards the first one with the overlapping N and O (the first and last letter of Neslo)
These are only rough sketches and the finished and completed logo will be uploaded as soon as I have drawn up a digital version of it. Furthermore, I will be creating a PNG digital image of these so that when my music video starts, (after the diegetic intro), it can appear in and fade out as the narrative begins to open. This logo will also be featured in other places, such as the stickers, the spray paint, and it is also a possibility that I will purchase two hoodies with the logo on the chest and over the back for my photo shoot in which those images will be posted on my website.
This may be the final version of my logo, however, I would like it bulkier. Check up in a few weeks to see whether I changed it. This logo will be in the first shots of the song, fading out before the 10 second mark, but not included in the diegetic scene a few seconds before.
So as mentioned previously, I did make a new logo. I felt the other one was too spacious, too bright, so (using the same template), I created a darker version of it.
For my production company, I went simply for “Happy Cloud Productions”. This further reflects the fun-loving audience brief we have been given, and the final product is also “fun-loving”.
The following video is the finished piece of one of my ideas, and I believe this is the one that I will eventually use in the beginning of my music video. Below the video is the process I went through to make it (I went down the hardest route I possibly could have...) - any images used, I will put them below, are copyright free, apart from the eyes since I made them myself. I also put the following videos in links because my blog currently isn’t allowing me to insert videos.
The first difficult path I went down was the animation for two of the in-video animations, to make it easier for when it all came together. Below each link is the editing process of each individual animation.
After putting these two animations together, I felt much more comfortable in making the animation as one big composition, instead smaller individual ones. I separated the smile into four different parts. The main mouth structure, the tongue, the tongue details and the tongue colouring. Trying to figure out how to create a sketch-like animation for the tongue took me quite some time (since I was using my phone and not my PC), so I did that one separately (see above), but the rest of smile I felt comfortable doing in one chunk. The smile in the screengrab below goes from the fifth line to the seventh line. Each blue section is a transition, and the transitions I personally created through the resources of the app were mainly wipe ins, to make the animation seem like somebody drew it. This is also why the smile is in four different sections, because one long wipe would have been unrealistic and blocky. This way, it is much smoother and easier to imagine someone drawing it. I am very happy with the way that this turned out. This part of the animation I felt was quite straightforward, and is the first original draft, with no additional details or music.
After this section, I composed it into a video and worked into it’s smoothness. I chopped certain periods of time that we’re slowing it down and also sped up a part to continue its flow. This is not the last time I do this. At this point, I was feeling much more confident with how it was going to turn out, although I was worried it was going to be a bit too bright.
The next bit was similar to the last step, I put the composition into a new one and edited back into it, speeding the whole thing up and just cutting a little bit out to maintain that flow slightly more. Also, I took the final image of the smiling cloud and inserted it to create the ending of the video. After this I added some appropriate text (the name of the production company) and added some fade transitions to both, making sure they smoothly leave the video and nicely fade into the next set of logos. Now, the logo is really starting to come together and take shape. Here, I left it alone for a few hours and went back to it later. Luckily, the only thing I decided to add was some sound to give it some personality.
If we look at the icons on the left hand side, we will see a musical note option. This is there because I had to perfectly sync up the sketching noise, and I did this by recording me sketching in time to the animation. Because I created the sketch myself, there would be nowhere that I could find a perfect sound to overlap it, so I had to use folly to create my own. Admittedly, this took a few tries (mainly because I blinked and missed it!, but in the end I finally got it and am happy with the outcome. Furthermore, I went on to YouTube to find some royalty free intro music to overlay it and give it a smoothness like no other. To give the sketch effect some solidity, I faded the music down to 20% over it, so it didn’t ruin the effect. This worked quite well as the flow didn’t falter once and I’m pleased with the outcome.
And there we have it. The finished product. I’m very happy with this, but some alterations could be made. For example, the smile is too thin, or the eyes too think in the beginning. Once it zooms back out, it looks perfect but while so close in it looks a little odd. Also, with the way I introduced the smile, I couldn’t properly draw it in, so I had to wipe it in, so it was a little fast and didn’t give perfect verisimilitude, but it still works the once or twice an audience viewer would watch it. I think the music fits well with the audience brief, and the whole concept works perfectly. The audio matches nicely with the animation, and I think the text is simple but rounded and gives a nice tone to the image.
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