STORY BOARD X2

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ANALYSIS OF POP MUSIC VIDEOS

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SO AM I - Ava Max   The MV starts off with the singer, who also stars all the way through the video, opening a high school locker. The mirror on the locker door, which has connotations of femininity, vanity or self-consciousness, reflects Ava Max’s face to the camera and she proceeds to sync the opening song lyrics. Theee connotations, the lyrics (“do you ever feel like a misfit?”), and the low-key lighting, speak directly to the viewer in a fashion that lets them know this song (or its lyrics) will be heavy and that the viewer might be able to relate. This beginning so far shows no signs of narrative, and certainly not an MV of disjuncture. Aside from this, in the bottom right hand corner is Ava Max’s YouTube logo, which prompts viewers throughout the video to check out more. Further on in the video, a “Get It Nowℹ️” pop up  In a nearby shot, Ava Max ‘recruits’ a dark-skinned girl to dance with her, by touching her shoulder and telling her (as the lyrics), “you’re beautiful”....
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