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ANALYSIS OF POP MUSIC VIDEOS

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SO AM I - Ava Max   The MV starts off with the singer, who also stars all the way through the video, opening a high school locker. The mirror on the locker door, which has connotations of femininity, vanity or self-consciousness, reflects Ava Max’s face to the camera and she proceeds to sync the opening song lyrics. Theee connotations, the lyrics (“do you ever feel like a misfit?”), and the low-key lighting, speak directly to the viewer in a fashion that lets them know this song (or its lyrics) will be heavy and that the viewer might be able to relate. This beginning so far shows no signs of narrative, and certainly not an MV of disjuncture. Aside from this, in the bottom right hand corner is Ava Max’s YouTube logo, which prompts viewers throughout the video to check out more. Further on in the video, a “Get It Nowℹ️” pop up  In a nearby shot, Ava Max ‘recruits’ a dark-skinned girl to dance with her, by touching her shoulder and telling her (as the lyrics), “you’re beautiful”....
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VIDEO PRODUCTION and COMMENTS ON DRAFT

Not going to lie, I've changed so much here. Only when I came to film did I realize I missed a whole minute of storyboard and labeled one box "FILLERS". So, when it came to filming, I filmed all I could and arranged a comedic yet pop narrative and remade the storyboard afterward. - Firstly, I started with the credits, adding them before the music video starts. This created easy access into the video from the fade-out of Sony to the fade-in of the video beginning. As I kept editing through the footage I was filming, it came to my attention that I anticipated the shots to be longer than what they should be. Coming to editing, most shots were a second or two too long to look good - they lingered past their screen time and it bothered me. This was a problem because there are specific points in the song that have perfect edits to the beat and there was often a five-second gap before that and it wasn't acceptable. This is a major point in my editing process as without...
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